Madrid is one of the cities chosen for the next tour of the Swedish trio; IFEMA will host its return to the capital after almost ten years.
Without prior notice; this is how Swedish House Mafia usually does things since their return both to the stage and to music. And it is that the city of Madrid has seen today how its famous IFEMA multipurpose space had the Swedish trio as its cover. The main building, equipped with a large rectangular screen on its façade, projected the texts “SWEDISH HOUSE MAFIA”, “MADRID” and a photo of the three artists in a loop.
These ads have not only appeared in Madrid; some similar ones have been photographed and filmed in the cities of Amsterdam, London, San Diego, Houston, Las Vegas and Miami. We already have precedents for this type of “subliminal” announcements by the group, as happened in their first meeting after separating, at the Ultra Music Festival in 2018. Even in Loud Cave we joke with his arrival in Madrid on April Fools’ Day 2018, modifying the image of a billboard.
For now nothing more is known about any of these shows, since Swedish House Mafia always plays with mystery when announcing something. But surely it won’t be long until we know more details, or more posters appear in other cities around the world.
The first photos, specifically of Madrid, came to light on the Instagram accounts @sizehq (not affiliated with Steve Angello’s size label) and @teamsaofficial (not directly affiliated but always up to date with the latest news from the Swedes, in addition to have the follow of Steve Angello himself). For skeptics, it is also said that the manager ‘s own Swedish House Mafia, Max Holmstrand, gave like one of these publications.
These announcements come in the midst of one of his busiest moments since his return. The drums of an upcoming album are getting closer and closer, which makes even more sense with the arrival of a tour like the one they seem to be promoting. The images have caused a stir on social networks since the Swedish House Mafia has only set foot on the Peninsula once before, also in Madrid in 2012, with the Rock in Rio festival. Although this time the location seems to be IFEMA We will have to wait to know the price of the tickets or the date; You can follow us on our social networks to not miss any news about the return of Swedish House Mafia to Spain.