K-pop entertainment company, HYBE is teaming with Geffen Records, an American record label established by David Geffen and owned by Universal Music Group through its Interscope Geffen A&M Records imprint.
The two companies are working together for a new global girl group audition in search of talent in the U.S.
According to report, this will be the first time a U.S.-based pop girl group will be created based on the K-pop training system.
During its corporate briefing livestream on YouTube this month, Hybe also publicized plans to expand its IP through the publishing of “original stories” featuring three of its boy groups—BTS, Enhyphen, and Tomorrow X Together—in collaboration with Webtoon and Wattpad in January 2022, as well as the release of a new BTS video game in the early part of that year.
The company also announced its partnership with Korean fintech company Dunamu to develop a joint venture NFT business for the creation of digital assets.
Established in 2005 by Bang Si-hyuk as Big Hit Entertainment Co., Ltd. The company operates as a record label, talent agency, music production company, event management and concert production company, and as a music publishing house.
HYBE has multiple subsidiaries, including Big Hit Music, Source Music, Pledis Entertainment, Belift Lab, and KOZ Entertainment, collectively known as Hybe Labels.