American singer, songwriter, and actress, Ariana Grande-Butera, is teaming up with BetterHelp again to give away up to $5 million in free therapy.
The 28-year-old singer made the announcement via her Instagram post on Sunday, October 10th, 2021.
BetterHelp is an online portal that provides direct-to-consumer access to mental health services. Founded by Alon Matas in 2013, after he faced personal challenges finding professional counseling services that accommodated his schedule, the online counseling and therapy services are provided through web-based interaction as well as phone and text communication.
BetterHelp maintained its brand name post acquisition and continues to provide online counseling services to consumers.
Born June 26, 1993, Grande performed in A Concert for Charlottesville which benefitted the victims of the August 2017 white nationalist rally in Charlottesville, Virginia. In March 2018, she participated in March for Our Lives to support gun control reform.
Grande donated the proceeds from the first show in Atlanta on her Sweetener World Tour to Planned Parenthood in a response to the passage of a number of anti-abortion laws in several states including Georgia.
During the COVID-19 pandemic, Grande donated between $500 and $1,000 each to a number of fans as financial support. Grande also supported a COVID-19 fund named Project 100, which aimed to provide $1,000 digital payments to 100,000 families who have been greatly impacted by the pandemic.
In May 2020, Grande announced that all net proceeds from her collaboration with singer Justin Bieber, “Stuck With U”, would be donated to the First Responders Children’s Foundation to fund grants and scholarships for children of frontline workers who are working during the global PANDEMIC. That month, Grande joined a Los Angeles protest against the murder of George Floyd, demanding justice and asking fans to sign petitions condemning the act of police brutality. She highlighted white privilege and called for more activism outside social media.
In December 2020, Grande, and Scott and Brian Nicholson, her choreographers and friends, launched “Orange Twins Rescue”, an animal rescue center based in Los Angeles. In the same month, Grande surprised kids, who spend the holiday at children’s hospitals in L.A. and the UK, with gifts from wish lists at the UCLA Mattel Children’s Hospital and the Royal Manchester Children’s Hospital.